Our process, step by step.

Understand first, then design. Every step with your approval.

Understand first, then design. Every step with your approval.

How your website comes together.

From the first call to launch in six steps, usually in around 3 months. At every step you know what happens and what you approve.

Approval after every step.

After every step you get an interim result to approve. Only then do we move on.

100% satisfaction guarantee.

First call and onboarding

In the first call we clarify goal, scope and budget. Then you get a fixed quote; a 50% deposit is due at the start, from €25,000 we stage payments differently. During onboarding you answer our 34 strategy questions.

Strategy and positioning

In the strategy call we sharpen audience, positioning and tone. Every later design decision is measured against this. If branding is part of the project, it starts here.

Creative research and moodboards

We research market, competitors and visual directions and show you three distinct moodboards with our reasoning. You choose one direction.

The first 3 sections

In Figma we design the first 3 sections of your homepage in the chosen direction. This is where the look is decided, and bigger changes are still easy.

Homepage, subpages, responsive

We design the full homepage with tablet and mobile views, then all subpages. As soon as the homepage is done, development starts in parallel.

Development, testing and launch

We build in Webflow or WordPress, connect your tools, test load times, forms and all devices and set up redirects. At launch we show you how to manage content yourself.

Why this process

Why this process

Why this process

Every step has a reason.

Every step has a reason. Here you can see why we work in this order.

01

Understand first

The strategy questions come before the first draft. Later we talk about goals, not taste.

Markenanwendungen von HausVertrauen: Logo, Broschüren, Karten und Display

02

Direction, not variants

Three moodboards show three real alternatives. You choose a direction instead of sorting through dozens of drafts.

Markenübersicht „Memorable Premium Identity“ mit Bildwelt und Anwendungen

03

Correct early

The first 3 sections show whether the direction works. Changes are still quick at this point.

Seitenansicht der Heigl-Website mit Hero und Leistungsbereich

04

In parallel, not in sequence

Development starts as soon as the homepage is done. That saves time without losing quality.

HausVertrauen-Website auf Desktop und Smartphone

100%

SatisfactionGuaranteeguarantee

If the moodboards and the first three sections of your homepage don’t convince you, you get your full deposit back. Our satisfaction guarantee has never been claimed so far.

How we work together.

Short paths, fixed contacts and clear dates.

Your own Slack channel

You get a Slack channel for your project. Questions and feedback go straight to the team, without long email threads.

A fixed project lead

One person coordinates design and development and is your contact from the first call to launch.

Transparent progress

You always see which phase we are in, what is being built and what comes next.

Feedback at every stage

Every interim result comes with a feedback round. Only with your approval do we move to the next phase.

Every phase in detail.

What happens, what you get and what you approve.

First call and quote

  • Goals, scope, budget and timeline discussed
  • Fixed quote with a clear scope
  • 50% deposit at the start, staged from €25,000
  • You approve: quote and start date

Onboarding and strategy

  • 34 strategy questions on company, market and customers
  • Strategy call with your project lead
  • Positioning and tone summed up
  • You approve: the strategic foundation

Creative research

  • Research on market, competitors and references
  • Three distinct moodboards
  • Reasoning for every direction
  • You approve: one direction

First 3 sections

  • Designed in Figma, desktop first
  • Feedback round with you
  • Bigger changes are still easy here
  • You approve: the design direction

Homepage and subpages

  • Full homepage with tablet and mobile views
  • All subpages as one system
  • Development starts in parallel once the homepage is done
  • You approve: homepage, then subpages

Development and testing

  • Built in Webflow or WordPress
  • CMS, forms and integrations
  • Tests on desktop, tablet and smartphone
  • You approve: the site on staging

Launch and handover

  • Redirects and SEO basics set up
  • Launch together
  • Personal CMS training
  • Ongoing support via Growth packages if you like

Client voices

What clients say about the process

"Webwavers managed to distill our complex consulting services into a sharp visual identity. Our presence now feels immediately professional and on par with our clients. The collaboration was structured, efficient, and we had the same point of contact throughout."

01

Fabian Herrmann

Marketing, BMI Lab AG

"Webwavers took our brand identity to the next level and delivered the website without a single revision loop. The process was professional and structured, and the communication was top-notch throughout. Highly recommended."

02

Dr. Clemens Striebing

Fraunhofer IAO

03

"If you want to attract premium clients in the real estate market, you need a presence that communicates that immediately. That is exactly what Webwavers delivered: visually striking, strategically sound, and of a quality that speaks for itself."

Marius Gotta

CEO, Atoria Immobilien GmbH

Awards for our work

German Web AwardsGerman Web Awards
German Design Award 2026German Design Award 2026
AwwwardsAwwwards
German Brand AwardGerman Brand Award
Chrome 3D Webwavers WChrome 3D Webwavers W

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