Privacy Policy
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Edip Kilinc, WEBWAVERS, Marktplatz 31, 89312 Günzburg, Germany, Tel.: +49 159 01289866, Email: hello@webwavers.de. The controller responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.
2) Data collection when visiting our website
When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:Our visited websiteDate and time at the time of accessAmount of data sent in bytesSource/reference from which you reached the pageBrowser usedOperating system usedIP address used (if applicable: in anonymized form)Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. Data is not passed on or otherwise used. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
3) Hosting & content delivery network
3.1 CloudflareWe use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USAThis service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
3.2 JetpackWe use a content delivery network of the following provider: Automattic Inc., 60 29 th Street #343, San Francisco, CA 94110, USAThis service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
4) CookiesTo make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.If personal data is also processed by individual cookies implemented by us, processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of information collected in each case within the following paragraphs.Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance or exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings.
5) Contact
5.1 - CalendlyFor the provision of an online appointment booking function, we use the services of the following provider: Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USAFor the purpose of scheduling appointments, first and last name as well as email address (and, if applicable, telephone number if a telephone appointment is desired) are collected pursuant to Art. 6 para. 1 lit. b GDPR and transmitted to the provider and stored there for appointment organization pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in effective customer management and efficient appointment administration.After the appointment has taken place or after expiry of the agreed appointment period, your data will be deleted by the provider.We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
- HubspotFor the provision of an online appointment booking function, we use the services of the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, IrelandFor the purpose of scheduling appointments, first and last name as well as email address (and, if applicable, telephone number if a telephone appointment is desired) are collected pursuant to Art. 6 para. 1 lit. b GDPR and transmitted to the provider and stored there for appointment organization pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in effective customer management and efficient appointment administration.After the appointment has taken place or after expiry of the agreed appointment period, your data will be deleted by the provider.We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
5.2 Within the scope of contacting us (e.g., via contact form or email), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6 para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, then an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the relevant matter has been conclusively clarified and provided that no statutory retention obligations oppose this.
5.3 - HubspotWe use the email ticketing system of the following provider to process customer inquiries: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, IrelandIf you submit contact inquiries via email through our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always view the current processing status of your request via the individually assigned ticket number.For the organization and processing of inquiries, personal data is collected according to the scope of its provision, but in any case name, first name, and email address, transmitted to the provider, stored there, and read out.The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, in the fastest possible response to your request, and in optimizing our service offering pursuant to Art. 6 para. 1 lit. f GDPR.We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.5.4 WhatsApp BusinessWe offer visitors to our website the opportunity to contact us via the messaging service WhatsApp of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “business version” of WhatsApp.If you contact us via WhatsApp in connection with a specific business transaction (for example, an order placed), we store and use the mobile phone number you use with WhatsApp and – if provided – your first and last name pursuant to Art. 6 para. 1 lit. b GDPR to process and respond to your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address, or email address) in order to assign your inquiry to a specific process.If you use our WhatsApp contact for general inquiries (e.g., about the range of services, availability, or our online presence), we store and use the mobile phone number you use with WhatsApp and – if provided – your first and last name pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the efficient and timely provision of the desired information.Your data is always used only to respond to your request via WhatsApp. It is not passed on to third parties.Please note that WhatsApp Business obtains access to the address book of the mobile end device we use for this purpose and automatically transmits phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile end device whose address book only stores the WhatsApp contact data of users who have also contacted us via WhatsApp.This ensures that every person whose WhatsApp contact data is stored in our address book has already consented, upon first use of the app on their device by accepting the WhatsApp terms of use, to the transmission of their WhatsApp telephone number from the address books of their chat contacts pursuant to Art. 6 para. 1 lit. a GDPR. Transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.The purpose and scope of data collection and the further processing and use of data by WhatsApp as well as your related rights and setting options to protect your privacy can be found in WhatsApp’s privacy notices: https://www.whatsapp.com/legal/?eea=1#privacy-policy
6) Online marketing
6.1 Facebook pixel for creating custom audiences with enhanced data matching (with cookie consent tool)
Within our online offering, the so-called "Facebook pixel" of the social network Facebook is used in enhanced data matching mode, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook“).
Based on their explicit consent, when a user clicks on an ad placed by us and displayed on Facebook, an addition is appended to the URL of our linked page by Facebook Pixel. This URL parameter is then written into the user’s browser via cookie after redirection, which our linked page itself sets. In addition, this cookie records specific customer data such as email address, which we collect on our website linked to the Facebook ad during processes such as purchases, account logins, or registrations (enhanced data matching). The cookie is then read by Facebook Pixel and enables data, including specific customer data, to be transmitted to Facebook.
With the help of the Facebook Pixel with enhanced data matching, Facebook is able, on the one hand, to precisely determine visitors to our online offering as a target group for displaying ads (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel with enhanced data matching to display our Facebook Ads only to those Facebook users who have also shown interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on visited websites), which we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook Pixel with enhanced data matching, we also want to ensure that our Facebook Ads correspond to the potential interests of users and do not appear annoying. This also allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). Compared to the standard variant of Facebook Pixel, the enhanced data matching function helps us better measure the effectiveness of our advertising campaigns by capturing more assigned conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place ads on and outside Facebook.
These processing operations are carried out exclusively upon granting explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook Pixel may only be declared by users older than 13 years. If you are younger, please ask your legal guardians for permission.
The information generated by Facebook is generally transferred to a Facebook server and stored there; this may also involve transfer to servers of Meta Platforms Inc. in the USA. You can revoke your given consent at any time with effect for the future. To exercise your revocation, remove the check mark set in the “cookie consent tool” integrated on the website next to the setting for “Facebook Pixel.”
6.2 - Google AdSense
This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, text files that are stored on your computer and enable analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through whose use simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is generally transferred to a Google server and stored there. This may also involve transfer to servers of Google LLC in the USA.
Google uses the information thus obtained to evaluate your usage behavior regarding AdSense ads. The IP address transmitted by your browser within the scope of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or insofar as third parties process this data on behalf of Google.
All processing described above, in particular reading information on the end device used via cookies and/or web beacons, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense is not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
You can find more information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/
- Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, within Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). In relation to campaign data, we can determine how successful individual advertising measures are. We pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you, and achieving fair calculation of advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad served by Google Ads. Cookies are small text files stored on your end device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information with which users can be personally identified.
When using Google Ads, personal data may also be transmitted to servers of Google LLC in the USA.
Details on the processing initiated by Google Ads conversion tracking and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular setting cookies for reading information on the end device used, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships even more interest-based for advertising purposes, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (especially email addresses and phone numbers) electronically to Google. Google does not gain access to plain data, but automatically encrypts the information in customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
Customer data is transmitted to Google only if you have granted us explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke this consent at any time with effect for the future. Further information on Google’s data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/
- Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform by the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to display ads relevant to users, improve campaign performance reports, or avoid a user seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being shown repeatedly. In addition, GMP can use cookie IDs to capture so-called conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser’s website and purchases something via this website. According to Google, GMP cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or not logged in, it is possible that the provider obtains and stores your IP address. As part of using GMP, personal data may also be transmitted to servers of Google LLC in the USA.
All processing described above, in particular setting cookies for reading information on the end device used, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, GMP is not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
You can find more information about GMP by Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/
- HubSpot
This website uses services of HubSpot, a software-based marketing service by HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland.
With HubSpot, various customer service and customer management services can be digitally synchronized and processed via a central user interface. HubSpot enables lead generation, central email and newsletter marketing, contact management by grouping users using CRM, as well as management of contact forms.
To fulfill the various functions, HubSpot uses cookies, small text files stored locally in your web browser’s cache on your end device and enabling us to analyze your use of the website. The cookies collect certain information, such as IP address, location, time of page access, etc. Information collected via HubSpot is stored on HubSpot servers and evaluated on our behalf.
All processing described above, in particular setting cookies for reading information on the end device used, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, HubSpot is not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
Further legal bases for data processing that apply within specific HubSpot services (such as the necessity of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR when sending newsletters) remain unaffected.
We have concluded a data processing agreement with HubSpot, by which we obligate HubSpot to protect our customers’ data and not pass it on to third parties.
You can find more information about HubSpot’s privacy policy at the following internet address: https://legal.hubspot.com/de/datenschutz
7) Web analytics services
7.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", i.e., text files stored on your end device that enable analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transferred to a Google server and stored there; this may also involve transfer to servers of Google LLC in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening and excludes direct personal reference. Through this extension, your IP address is shortened by Google in member states of the European Union or in other contracting states to the Agreement on the European Economic Area beforehand. Only in exceptional cases is the full IP address transmitted to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide us with other services related to website and internet use. The IP address transmitted by your browser in the context of Google (Universal) Analytics is not merged with other Google data.
Google Analytics also enables, through a special function known as “demographic characteristics,” the creation of statistics with statements about age, gender, and interests of website visitors based on the analysis of interest-based advertising and inclusion of third-party information. This allows definition and differentiation of user groups of the website for the purpose of target-group-optimized alignment of marketing measures. However, datasets captured via “demographic characteristics” cannot be assigned to a specific person.
Details on processing initiated by Google Analytics and Google’s handling of website data can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular setting Google Analytics cookies for reading information on the end device used, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics is not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
On this website, the service “Google Signals” may also be used as an extension of Google Analytics. With Google Signals, cross-device reports can be created by Google (so-called “cross device tracking”). If you have activated “personalized ads” in your Google account settings and linked your internet-enabled devices with your Google account, Google may analyze user behavior across devices upon corresponding consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR (see above) and create database models based on this. Sign-ins and device types of all website visitors who were logged into a Google account and performed a conversion are considered. The data shows, among other things, on which device you clicked an ad for the first time and on which device the associated conversion took place. If Google Signals is used, we do not receive personal data from Google, but only statistics created based on Google Signals. You can deactivate the “personalized ads” function in your Google account settings and thus disable cross-device analysis. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information can be found here: https://support.google.com/analytics/answer/7532985?hl=de
As an extension of Google Analytics, the “UserIDs” function may also be used on this website. By assigning individual user IDs, we can have Google create cross-device reports (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have given corresponding consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR and have set up a personal account through registration on this website and are logged into your personal account with corresponding login data on different end devices. The data collected in this way shows, among other things, on which end device you clicked an ad for the first time and on which end device the corresponding conversion occurred.
We have concluded a data processing agreement with Google for the use of Google Analytics, obligating Google to protect our website visitors’ data and not pass it on to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
7.2 Google Analytics 4
This website uses Google Analytics 4, a service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), with which website usage can be analyzed.
When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files stored on your end device and enable analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your end device and shortened by the last digits, see below) is generally transmitted to a Google server and stored and processed there. This may also involve transfer of information to servers of Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your end device while using the website is always collected and processed by default and automatically only in anonymized form, so that direct personal reference to the collected information is excluded. This automatic anonymization is carried out by shortening the IP address transmitted by your end device by the last digits within member states of the European Union (EU) or other contracting states to the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your use of the website, compile reports on your website activities or usage behavior, and provide us with other services related to your website and internet usage. The shortened IP address transmitted by your end device in the context of Google Analytics 4 is not merged with other Google data. Data collected in the context of Google Analytics 4 use is stored for 2 months and then deleted.
Google Analytics 4 also enables, through a special function known as “demographic characteristics,” the creation of statistics with statements about age, gender, and interests of website users based on analysis of interest-based advertising and inclusion of third-party information. This makes it possible to determine and differentiate user groups of the website for target-group-optimized alignment of marketing measures. However, data collected via “demographic characteristics” cannot be assigned to a specific person and thus not personally to you. These data collected via the “demographic characteristics” function are stored for two months and then deleted.
All processing described above, in particular setting Google Analytics cookies for storing and reading information on the end device you use to access the website, is carried out only if you have granted us your explicit consent for this pursuant to Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 is not used during your use of the website. You may revoke consent once given at any time with effect for the future. To exercise your revocation, please deactivate this service via the “cookie consent tool” provided on the website.
As an extension of Google Analytics 4, the Google Signals service may also be used on this website. With Google Signals, we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your Google account settings and linked your internet-enabled end devices to your Google account, Google can analyze usage behavior across devices and create database models based on this upon your consent to the use of Google Analytics 4 pursuant to Art. 6 para. 1 lit. a GDPR. Logins and device types of all website users logged into a Google account and who carried out a conversion are considered. The data shows, among other things, on which end device you clicked an ad for the first time and on which end device the corresponding conversion occurred. If Google Signals is used, we do not receive personal data from Google, only statistics created based on Google Signals. You can deactivate the “personalized ads” function in your Google account settings and thereby disable cross-device analysis in connection with Google Signals. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
As an extension of Google Analytics, the “UserIDs” function may also be used on this website. By assigning individual user IDs, we can have Google create cross-device reports (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have given corresponding consent to the use of Google Analytics 4 pursuant to Art. 6 para. 1 lit. a GDPR and have set up a personal account by registering on this website and are logged into your personal account with the relevant login data on various end devices. The data collected in this way shows, among other things, on which end device you clicked an ad for the first time and on which end device the corresponding conversion occurred.
We have concluded a so-called data processing agreement with Google for our use of Google Analytics 4, by which Google is obliged to protect data of our website users and not pass it on to third parties.
To ensure compliance with the European data protection level even in the event of possible transfer of data from the EU or EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
7.3 - Google Optimize
This website uses "Google Optimize", a service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Based on “Google Analytics,” the service enables statistical evaluation of the use of new functions and content of the website by displaying test variants to specific user groups. In the interest of improving the attractiveness of our website, it can thus be traced which variants are preferred by users.
Google Optimize uses cookies for this purpose, i.e., small text files stored on your end device that enable analysis of your use of a website. Information collected by cookies about your use of the website is generally transmitted to a Google server and stored and processed there. This may also involve transfer of information to servers of Google LLC based in the USA and further processing there.
All processing described above, in particular setting cookies for storing and reading information on the end device you use to access the website, is carried out only if you have granted us your explicit consent for this pursuant to Art. 6 para. 1 lit. a GDPR. Without your consent, Google Optimize is not used during your use of the website. You may revoke consent once given at any time with effect for the future. To exercise your revocation, please deactivate this service via the “cookie consent tool” provided on the website.
We have concluded a so-called data processing agreement with Google for our use of Google Optimize, by which Google is obliged to protect data of our website users and not pass it on to third parties.
To ensure compliance with the European data protection level even in the event of possible transfer of data from the EU or EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Optimize, including a copy of the aforementioned standard contractual clauses, can be found at https://policies.google.com/privacy?hl=de&gl=de
Details on processing initiated by Google Optimize and Google’s handling of website data can be found here: https://policies.google.com/technologies/partner-sites
- This website uses the “Google Tag Manager,” a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”). Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a uniform user interface.
Google Tag Manager itself does not store or read information on user end devices. The service also does not perform independent data analyses.
However, when a page is accessed, your IP address is transmitted to Google via Google Tag Manager and may be stored there. Transmission to servers of Google LLC in the USA is also possible.
This processing is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager is not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded a data processing agreement with Google, by which Google is obliged to protect our website visitors’ data and not pass it on to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
8) Retargeting/remarketing/recommendation advertisingGoogle Ads remarketing
Our website uses functions of Google Ads Remarketing; with this, we advertise this website in Google search results as well as on third-party websites. Provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in your end device browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visited. Further data processing only takes place if you have agreed with Google that your internet and app browser history is linked by Google to your Google account and information from your Google account is used to personalize ads you view on the web. If in this case you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data by Google to form target groups. In the context of using Google Ads Remarketing, personal data may also be transmitted to servers of Google LLC in the USA.
All processing described above, in particular setting cookies for reading information on the end device used, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Google Ads Remarketing is not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
You may also permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link: https://support.google.com/ads/answer/7395996?
Further information and Google’s privacy policy regarding advertising can be viewed here:
https://www.google.com/policies/technologies/ads/
9) Site functionalities
9.1 Facebook plugins with 2-click solution
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called “2-click” solution. You can recognize deactivated plugins by their gray shading. This integration ensures that when a page of our website containing such plugins is called up, no connection to Facebook servers is established yet. Only when you activate the plugins and thereby grant your consent to data transmission pursuant to Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of data Facebook collects using the plugins. To our knowledge, Facebook in any case receives information about which of our websites you have currently and previously accessed. By integrating the plugins, Facebook also receives information that your browser has accessed the corresponding page of our website even if you do not have a Facebook profile or are not currently logged in. The collected information (including your IP address) is transmitted directly from your browser to a Meta Platforms Inc. server in the USA and stored there. If you interact with the plugins, the corresponding information is likewise transmitted directly to a Facebook server and stored there. The information is also published on Facebook and shown to your contacts.
You may revoke your consent at any time by deactivating the activated plugin again by clicking it once more. However, revocation does not affect data already transmitted to Facebook.
The purpose and scope of data collection and the further processing and use of data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s privacy notices: https://www.facebook.com/policy.php
9.2 Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only by using an HTML link in the page. This type of integration ensures that when accessing a page of our website containing such buttons, no connection to Facebook servers is established yet. If you click the button, a new browser window opens and calls up Facebook’s page, where you can interact with the plugins there (possibly after entering your login data).
The purpose and scope of data collection and the further processing and use of data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s privacy notices: https://www.facebook.com/policy.php
9.3 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from provider “YouTube,” which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The enhanced privacy mode is used, which according to provider information only starts storing user information when playback of the video(s) begins. If playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to “YouTube,” these serve, among other things, to record video statistics, improve user-friendliness, and prevent abusive actions. If you are logged into Google, your data is directly assigned to your account when you click a video. If you do not want assignment to your YouTube profile, you must log out before activating the button. You have a right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this. In the context of using YouTube, personal data may also be transmitted to servers of Google LLC in the USA.
Regardless of playback of embedded videos, a connection to the Google network is established each time this website is called up, which can trigger further data processing operations without our influence.
All processing described above, in particular reading information on the end device used via the tracking pixel, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, YouTube videos are not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website via alternative options communicated to you on the website.
Further information on data protection at “YouTube” can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms as well as in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy
9.4 Use of Vimeo videos
Plugins of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Vimeo servers. The content of the plugin is transmitted directly by Vimeo to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has called up the corresponding page of our website, even if you do not have a Vimeo account or are currently not logged into Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.
If you are logged into Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with plugins (e.g., by pressing a video start button), this information is also transmitted directly to a Vimeo server and stored there.
If you do not want Vimeo to directly assign data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.
The purpose and scope of data collection and the further processing and use of data by Vimeo as well as your related rights and settings options to protect your privacy can be found in Vimeo’s privacy notices: https://vimeo.com/privacy
For videos from Vimeo embedded on our page, the tracking tool Google Analytics of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo’s own tracking, to which we have no access and which cannot be influenced by us. Google Analytics uses so-called “cookies” for tracking; these are text files stored on your computer that enable analysis of your website usage. The information generated by the cookie about your use of this website is generally transmitted to a Google server and stored there; this may also involve transfer to servers of Google LLC in the USA.
All processing described above, in particular reading information on the end device used via the tracking pixel, is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Vimeo videos are not used during your website visit.
You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website via alternative options communicated to you on the website.
9.5 - Google Meet
We use the “Google Meet” service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter “Google Meet”) to conduct online meetings, video conferences, and/or webinars.
When using Google Meet, various data are processed. The scope of data processed depends on which data you provide before or during participation in an online meeting, video conference, or webinar. Within the scope of using Google Meet, data of communication participants are processed and stored on Google servers. This data may include in particular your registration data (name, email address, phone (optional), and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and audio contributions of participants and voice inputs in chats may be processed. This may also involve transfer to servers of Google LLC in the USA.
For processing personal data required to fulfill a contract with you (this also applies to processing operations required to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as legal basis. If you have given us consent to process your data, processing is based on Art. 6 para. 1 lit. a GDPR. Consent given can be revoked at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, video conferences, or webinars is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the effective implementation of the online meeting, webinar, or video conference. Further information on data use by Google Meet can be found in Google’s privacy policy at https://www.google.de/policies/privacy/
- Microsoft Teams
We use the “Microsoft Teams” service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter “Microsoft Teams”) to conduct online meetings, video conferences, and/or webinars.
When using Microsoft Teams, various data are processed. The scope of data processed depends on which data you provide before or during participation in an online meeting, video conference, or webinar. Within the scope of using Microsoft Teams, data of communication participants are processed and stored on Microsoft Teams servers. This data may include in particular your registration data (name, email address, phone (optional), and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and audio contributions of participants and voice inputs in chats may be processed.
For processing personal data required to fulfill a contract with you (this also applies to processing operations required to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as legal basis. If you have given us consent to process your data, processing is based on Art. 6 para. 1 lit. a GDPR. Consent given can be revoked at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, video conferences, or webinars is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the effective implementation of the online meeting, webinar, or video conference. Further information on data use by Microsoft Teams can be found in Microsoft Teams’ privacy policy at https://privacy.microsoft.com/de-de/privacystatement
- Zoom
We use the “Zoom” service of Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA (hereinafter “Zoom”) to conduct online meetings, video conferences, and/or webinars.
When using Zoom, various data are processed. The scope of data processed depends on which data you provide before or during participation in an online meeting, video conference, or webinar. Within the scope of using Zoom, data of communication participants are processed and stored on Zoom servers. This data may include in particular your registration data (name, email address, phone (optional), and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and audio contributions of participants and voice inputs in chats may be processed.
For processing personal data required to fulfill a contract with you (this also applies to processing operations required to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as legal basis. If you have given us consent to process your data, processing is based on Art. 6 para. 1 lit. a GDPR. Consent given can be revoked at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, video conferences, or webinars is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the effective implementation of the online meeting, webinar, or video conference. Further information on data use by Zoom can be found in Zoom’s privacy policy at https://zoom.us/docs/de-de/privacy-and-legal.html
9.6 Trusted Shops Trustbadge
To display our Trusted Shops quality seal and to offer Trusted Shops membership for buyers after an order, the Trusted Shops Trustbadge is integrated on this website.
This serves to safeguard our overriding legitimate interests in optimal marketing of our offer within the framework of a balancing of interests, Art. 6 para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer of Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is accessed, the web server automatically stores a so-called server log file, which contains, for example, your IP address, date and time of access, amount of data transferred, and requesting provider (access data), and documents the access. These access data are not evaluated and are automatically overwritten no later than seven days after the end of your visit to our website.
Further personal data are only transmitted to Trusted Shops if you choose to use Trusted Shops products after completing an order or have already registered for use. In this case, the contractual agreement concluded between you and Trusted Shops applies.
9.7 Provenexpert widget
We use the Provenexpert seal on our website, a widget from Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin (“Provenexpert”). When visiting our website, dynamic content (current shop rating, certificate, etc.) is loaded from Provenexpert servers into the widget. In doing so, information about the website you previously visited, date and time of access, amount of data transferred, browser type used, operating system used by you, and requesting provider (referrer data) may be transmitted to Provenexpert servers. If this includes personal data, processing is carried out on the basis of our overriding legitimate interest in optimizing our offer pursuant to Art. 6 para. 1 f GDPR.
Further information on data protection at Provenexpert can be found at: https://www.provenexpert.com/de-de/datenschutzbestimmungen/
9.8 Online applications via a form
On our website, we offer job applicants the opportunity to apply online via a corresponding form. Inclusion in the application process requires applicants to provide us via the form with all personal data necessary for a well-founded and informed assessment and selection.
Required information includes general personal details (name, address, telephone or electronic contact option) as well as performance-related proof of qualifications necessary for a position. If necessary, health-related information may also be required, which must receive special labor and social law consideration in the interests of social protection of the applicant.
When the form is sent, applicant data is transmitted to us in encrypted form according to the state of the art, stored by us, and evaluated exclusively for the purpose of processing the application.
The legal basis for these processing operations is generally Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG), in the sense of which passing through the application process is considered initiation of an employment contract.
Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g., health data such as information on severe disability status) are requested from applicants in the context of the application process, processing takes place pursuant to Art. 9 para. 2 lit. b GDPR so that we can exercise rights arising from labor law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for purposes of preventive healthcare or occupational medicine, assessment of the applicant’s working capacity, medical diagnostics, care or treatment in health or social sectors, or management of systems and services in health or social sectors.
If, in the course of the evaluation described above, the applicant is not selected or an applicant withdraws their application early, their form-transmitted data will be deleted no later than 6 months after corresponding notification. This period is measured on the basis of our legitimate interest in answering any follow-up questions regarding the application and, if applicable, being able to comply with our obligations to provide evidence under regulations on equal treatment of applicants.
In the event of a successful application, provided data will be further processed based on Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG) for purposes of implementing the employment relationship.
9.9 - Adobe Fonts (Typekit)
This page uses so-called web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (“Adobe”) for the uniform display of fonts. When a page is called up, your browser loads the required web fonts into its browser cache to correctly display texts and fonts.
For this purpose, the browser you use must connect to Adobe servers. This may also involve transfer of personal data to Adobe servers in the USA. In this way, Adobe gains knowledge that our website was accessed via your IP address.
Processing of personal data in the course of establishing connection with the font provider is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer is used.
Further information on Adobe Fonts can be found at https://fonts.adobe.com/ and in Adobe’s privacy policy: https://www.adobe.com/de/privacy.html
- FontAwesome
This page uses so-called web fonts from “FontAwesome,” a service by Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA (“FontAwesome”), for uniform display of fonts. When a page is called up, your browser loads the required web fonts into its browser cache to correctly display texts and fonts.
For this purpose, the browser you use must connect to FontAwesome servers. This may also involve transfer of personal data to FontAwesome servers in the USA. In this way, FontAwesome gains knowledge that our website was accessed via your IP address. Processing of personal data in the course of establishing connection with the font provider is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.If your browser does not support web fonts, a standard font from your computer is used.
Further information on FontAwesome can be found at: https://fontawesome.com/privacy
- Google Web Fonts
This page uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for uniform display of fonts. When a page is called up, your browser loads the required web fonts into its browser cache to correctly display texts and fonts.
For this purpose, the browser you use must connect to Google servers. This may also involve transfer of personal data to servers of Google LLC in the USA. In this way, Google gains knowledge that our website was accessed via your IP address. Processing of personal data in the course of establishing connection with the font provider is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer is used.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/
- Monotype Web Fonts
This page uses so-called web fonts provided by Monotype Imaging Holdings Inc., a Delaware corporation with its principal offices at 600 Unicorn Park Drive, Woburn, Massachusetts 01801 USA, for uniform display of fonts. When a page is called up, your browser loads the required web fonts into its browser cache to correctly display texts and fonts.
For this purpose, the browser you use must establish a connection to Monotype servers. This gives Monotype knowledge that our website was accessed via your IP address. Processing of personal data in the course of establishing connection with the font provider is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
If your browser does not support web fonts, a standard font from your computer is used.
Further information on Monotype Web Fonts can be found at https://www.fonts.com/info/legal and in Monotype’s privacy policy: https://www.fonts.com/info/legal/privacy
- MyFonts
This page uses the internet-based web design service of MyFonts by Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA, for individualization and graphic design of texts and backgrounds (fonts). When a page is called up, your browser loads the required fonts into its browser cache to correctly display texts and fonts.
For this purpose, the browser you use must establish a connection to servers of Monotype Imaging Holding Inc. This may also involve transfer of personal data to servers in the USA. In this way, MyFonts gains knowledge that our website was accessed via your IP address. Processing of personal data in the course of establishing connection with the font provider is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer is used.
Further information on data protection at Fonts.com can be found at: https://www.monotype.com/legal/privacy-policy/
- Fonts.com
This page uses the internet-based web design service of Fonts.com by Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA, for individualization and graphic design of texts and backgrounds (fonts). When a page is called up, your browser loads the required fonts into its browser cache to correctly display texts and fonts.
For this purpose, the browser you use must establish a connection to servers of Monotype Imaging Holding Inc. This may also involve transfer of personal data to servers in the USA. In this way, Fonts.com gains knowledge that our website was accessed via your IP address. Processing of personal data in the course of establishing connection with the font provider is carried out only if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer is used.
Further information on data protection at Fonts.com can be found at: https://www.monotype.com/legal/privacy-policy/9.10 Google reCAPTCHA
On this website, we use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function primarily serves to distinguish whether an input is made by a natural person or abusively by machine and automated processing. The service includes sending the IP address and, where applicable, other data required by Google for the reCAPTCHA service to Google and is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in determining individual personal responsibility on the internet and avoiding misuse and spam.
For visual design of the captcha window, Google uses "Google Fonts", i.e., fonts loaded from the internet by Google. No processing of further information beyond the above-mentioned data already transmitted to Google through reCAPTCHA functionality takes place in this context.
In the context of using Google reCAPTCHA, personal data may also be transmitted to servers of Google LLC in the USA.
Further information on Google reCAPTCHA and Google’s privacy policy can be viewed at: https://www.google.com/intl/de/policies/privacy/
For transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, intended to ensure compliance with the European data protection level in the USA.9.11 Google Customer Reviews (formerly Google Certified Shops Program)We cooperate with Google within the framework of the “Google Customer Reviews” program. Provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After a purchase on our website, you are asked whether you would like to participate in an email survey from Google. If you give your consent pursuant to Art. 6 para. 1 lit. a GDPR, we transmit your email address to Google. You receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The rating you submit is then summarized with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating is also used for Google seller ratings. In the context of using Google Customer Reviews, personal data may also be transmitted to servers of Google LLC in the USA.You can revoke your consent at any time by sending a message to the controller responsible for data processing or to Google.Further information on Google data protection in connection with the Google Customer Reviews program can be accessed at the following link: https://support.google.com/merchants/answer/7188525?hl=deFurther information on data protection for Google seller ratings can be found at this link: https://support.google.com/google-ads/answer/2375474
10) Tools and miscellaneousCookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies requiring consent and cookie-based applications. The “cookie consent tool” is displayed to users when accessing the page in the form of an interactive user interface, where consent for certain cookies and/or cookie-based applications can be granted by ticking boxes. Through use of the tool, all cookies/services requiring consent are only loaded if the respective user grants corresponding consent by ticking boxes. This ensures that such cookies are only set on the user’s end device if consent has been granted.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning, or logging cookie settings, this is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in legally compliant design of our website.
A further legal basis for processing is also Art. 6 para. 1 lit. c GDPR. As controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
We have concluded a data processing agreement with the provider that ensures protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further information about the operator and setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
11) Rights of the data subject
11.1 Applicable data protection law grants you the following rights as a data subject vis-à-vis the controller regarding processing of your personal data (rights to information and intervention), whereby reference is made to the cited legal basis for the respective requirements for exercising them:Right of access pursuant to Art. 15 GDPR;Right to rectification pursuant to Art. 16 GDPR;Right to erasure pursuant to Art. 17 GDPR;Right to restriction of processing pursuant to Art. 18 GDPR;Right to notification pursuant to Art. 19 GDPR;Right to data portability pursuant to Art. 20 GDPR;Right to revoke consent granted pursuant to Art. 7 para. 3 GDPR;Right to lodge a complaint pursuant to Art. 77 GDPR.
11.2 RIGHT TO OBJECTIF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
12) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the processing purpose and – where applicable – additionally by the respective statutory retention period (e.g., retention periods under commercial and tax law).When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject revokes consent.If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after expiry of retention periods, provided it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in continued storage.When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for processing that override the interests, rights, and freedoms of the data subject, or processing serves the establishment, exercise, or defense of legal claims.When processing personal data for direct advertising purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object under Art. 21 para. 2 GDPR.Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.1) Introduction and contact details of the controller

