A B2B website does not deal with a single person, but with a decision-making process. Before an order is placed, several people usually look at the same page: the managing director, the specialist department, sometimes purchasing. Everyone is looking for something different. That is why a B2B website is less of a brochure and more of a preparation for the conversation that takes place afterwards. It has to answer questions before they are even asked.

Usually not because of the visitor numbers, but because of their quality. Typical signs: in the initial meeting, you have to explain what your company actually does. Inquiries come from prospects who are significantly below your usual project volume. Or you are reluctant to send your website to a dream client. The last signal is the most honest one.

Technically, it lasts longer than it should. In terms of content, it becomes outdated as soon as the company has evolved and the site does not reflect this. This often happens after a change in positioning, a new focus of services, or a shift in the target audience. The trigger is rarely the age of the site, but rather the gap between what you are today and what the site claims you are.

No, but you have to let us listen. The content is created from conversations with you and your sales team, because that is where the knowledge lies that no copywriter can invent. We formulate the texts from this. We produce image material or fall back on existing material if it works. What comes from you is knowledge and approval, not body copy.

Nothing, if the move is properly prepared. Before the launch, we record all existing addresses and their rankings and set up a redirect from each old address to the matching new one. The titles, descriptions, and textual content of the strong pages move with them. Rankings almost always collapse during relaunches for the same reason: things were rebuilt, but not moved.

Yes. Collaboration is mostly digital anyway, so location rarely matters. We regularly implement multilingual presences. What counts is that we understand your market and your decision-makers, not the distance.

Yes, if it doesn't make the result worse. Pure design without implementation works if there is an experienced development team on your side. Implementation without strategy rarely works, because then someone else makes the decisions that determine the impact. We will tell you in advance if we think a partial order is the wrong solution.

Nothing. In the initial consultation, we will clarify where your website currently stands, what it needs to achieve, and whether we are the right partner for it. In the end, you will know the scope of such a project, even if we do not end up working together.

A small, dedicated team, not a rotating pool. You will have the same contact person throughout the entire project, and the person you speak with is also involved in the implementation. This is why we do not take on an unlimited number of projects at the same time.

Yes. Our projects have been honored with the German Web Award, the German Design Award, the German Brand Award, and an accolade at Awwwards, among others. For us, awards are not a selling point, but rather an indication that the quality of our design stands up even outside of the project itself.

Because the part that takes time is the part that gets results. Before any design begins, there is work that nobody sees: understanding how your sales team pitches, where customers drop off, and what your competitors are claiming. Skipping this step makes things cheaper—and more generic. If your budget is tight, we will tell you so in our initial conversation and suggest a more honest alternative.

The focus is on the B2B SME sector: industry and suppliers, raw materials and wholesale, consulting, research and institutes, technology. In addition, there are individual projects in the consumer sector. Usually, the sales situation is more important than the industry: offerings requiring explanation, a longer decision-making process, multiple stakeholders.

Yes. Let us know the industry or project type that is closest to your situation, and we will make an inquiry there. We do not share contacts without permission, so it takes one to two days.

Over 250 completed projects. The spectrum ranges from a single landing page to a complete brand identity with a website. We showcase a selection of these on our reference page, as not every client wishes to be named.

Yes, and in two stages. First, the structure without the design: which sections in which order, which statement goes where. That sounds unspectacular, but it determines the impact. Only after that comes the design. This order saves discussions about colors as long as the actual question is still open.

Yes. Many projects start as a website only to find out along the way that the actual problem lies one step earlier: the brand no longer reflects what the company is today. We do both, corporate design and website, and that is why the results fit together.

Branding defines what you stand for and how you are recognized: attitude, language, logo, colors, and imagery. Web design applies this to a specific channel. A good website without a brand feels interchangeable; a great brand without a website remains invisible. When both come from a single source, nothing has to be forced together after the fact.

We don't design the mobile view at the end, but rather in parallel. On a phone, what is not essential is discarded first, and that is precisely what shows whether a section is justified. Before the launch, we test every page on common devices and screen sizes.

Of course, and we will explain to you what a request does to the impact. You know your customers, we know the mechanics behind it. If we believe a request is harmful, we will tell you why instead of silently implementing or ignoring it. Ultimately, the decision is yours.

Three per project stage. Each stage is approved individually: the mood board, the first three sections of the homepage, and then the subpages. In practice, we usually don't need any revisions or just one, and if we do, it's about the layout of a section, not the design. This is due to the process: because each stage is approved before the next begins, a finished result is never presented for the very first time at the end.

We choose the technology that fits the project: Webflow, WordPress, Framer, or a headless CMS. The deciding factors are the depth of content, desired integrations, maintenance effort, and the goals of your website. For large shops, extensive content, or special integrations, we recommend the system that fits best in the long term – and explain why beforehand.

The choice depends on the project. Webflow is suitable for custom-designed corporate websites with clear content structures. WordPress makes sense for large volumes of content or specific extensions. Framer can be the right choice when a fast, highly design-oriented presence is required. A headless CMS is recommended for complex data models, multiple output channels, or custom applications. We provide independent advice and do not recommend any platform as a one-size-fits-all solution.

Yes. You can manage texts, images, blog posts, testimonials, and job advertisements without any developer assistance. We set up the content areas in such a way that the structure and design cannot be accidentally shifted, and we show your team how to do it during the launch.

Yes. Each language gets its own addresses and clean language markup so that search engines display the correct version. More important than the technology is the question of who maintains the translations: a second language doubles the editorial work. We clarify this before we integrate it.

Fast enough that nobody gives it a second thought. We optimize images and videos before integration, avoid unnecessary scripts, and check the loading metrics Google uses for ranking before launch. What we don't do is sacrifice every design decision for the sake of loading times. An empty page always loads the fastest.

Yes, if the shop fits the business model and is not just an afterthought. For smaller product ranges, a lean solution is often sufficient; for larger ones, we rely on a dedicated shop system. In the initial consultation, we will clarify which of the two worlds is yours.

They direct the focus and explain processes that would be tedious as text. A movement can show how a machine works or how a process runs, which would otherwise require three paragraphs. Animation that is only beautiful costs loading time and attention without any return. The difference lies in whether the movement explains something.

They can, if they are poorly implemented. We animate properties that the browser can calculate cheaply, load complex sequences only when they are needed, and respect the system settings of users who wish to reduce motion. Before the launch, we perform benchmark measurements.

Yes. For the web, the hurdle is less about production and more about preparation: format, compression, length, autoplay without sound, and alternatives for slow connections. An unedited trade show video on the homepage is the most common reason for slow loading times that we find on existing sites.

3D motion refers to spatial, moving representations, such as a product that rotates or disassembles as you scroll. It is highly beneficial if your product is physical, requires explanation, or is difficult to photograph. For a consulting service, however, it is usually an effort that yields no impact.

Yes. Form inputs can land directly in your system instead of getting lost in an inbox. Which connection is possible depends on the system; common CRM and newsletter tools can usually be connected. Tell us in our initial conversation what your sales team works with.

This depends on your privacy requirements. There are tools that do not require consent and therefore provide more complete figures, and the popular solutions that require a consent banner. Both have pros and cons; we will recommend one of them with justification and set it up for you.

We build it so that it can be: locally integrated fonts, consent before loading non-essential services, data minimization in forms, and links to your privacy policy in all the right places. The legal review of the texts themselves belongs to a lawyer, not an agency. We will tell you which points need to be reviewed.

The Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz) obligates many companies to make their digital offerings accessible. In practice, this involves sufficient contrast, keyboard usability, meaningful image descriptions, and a clear, understandable structure. Whether you are affected depends on your offering and your company size. We set up new projects from the very beginning with these requirements in mind.

Hosting is included with the systems we use, including encryption, backups, and worldwide delivery. You do not need your own server or a maintenance contract for it. Your domain remains in your possession.

Less than most people fear, but in the right places. At the beginning, a detailed discussion, followed by two to three approvals and feedback on content that only you can answer. Projects are almost never delayed by design, but rather by outstanding approvals.

Via a dedicated channel instead of scattered email threads, plus short meetings at the handover points. All drafts are in one place, and you can write feedback directly on them. This way, nothing gets lost between two inboxes.

A conversation, access to existing materials such as your logo and images, and a person on your side who is authorized to give approvals. We will work out everything else together. You do not need to bring a finished concept with you.

We stay closely involved during the first few weeks, because that is when most anomalies arise: a form submission, a ranking, or a text that reads differently in practice than intended. After that, you decide whether you want to maintain the site yourself or if we should take over the support.

Then something went wrong beforehand, and that is exactly what the intermediate steps are for. Because structure and design are approved separately, there is no moment where you see a finished result for the first time. If something should still fundamentally not fit, we will discuss it before building further.