Proxima
Proxima
Proxima
Proxima
Company
Company
Lion Private Equity Investors GmbH
Lion Private Equity Investors GmbH
Year
Year
2025
/
2025
2025
Services
Services
Rebranding
Rebranding




About the project
About the project
About the project
A rebranding was developed for Proxima that combines digital innovation with a human touch. The visual language is calm, structured, and intentionally slowed down to build trust in complex topics. Colors, typography, and animations work together to create a consistent brand experience.
A rebranding was developed for Proxima that combines digital innovation with a human touch. The visual language is calm, structured, and intentionally slowed down to build trust in complex topics. Colors, typography, and animations work together to create a consistent brand experience.




Proxima’s corporate identity creates clarity, guidance, and trust.
Proxima’s corporate identity creates clarity, guidance, and trust.
In combination with comprehensive web design and Webflow implementation, this creates a holistic brand presence that works in the long term and strengthens positioning as a modern investment brand.
In combination with comprehensive web design and Webflow implementation, this creates a holistic brand presence that works in the long term and strengthens positioning as a modern investment brand.
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