DRH Commodity Trading
DRH Commodity Trading
DRH Commodity Trading
DRH Commodity Trading
Company
Company
DRH Deutsche Rohstoff Handelsgesellschaft mbH
DRH Deutsche Rohstoff Handelsgesellschaft mbH
Year
Year
2026
/
2026
2026
Services
Services
Rebranding
Rebranding
About the project
About the project
About the project
As part of the rebranding process, a clear, reduced, and at the same time modern brand identity was developed for DRH. The goal of the branding was to make seriousness, precision, and its position as an internationally active raw materials trader visually tangible. The design deliberately relies on a minimalist design language, a striking color scheme, and a clear logo system that directly communicates the company's circular economy concept. The focus was on positioning the brand to be independent, recognizable, and future-proof across all applications.
As part of the rebranding process, a clear, reduced, and at the same time modern brand identity was developed for DRH. The goal of the branding was to make seriousness, precision, and its position as an internationally active raw materials trader visually tangible. The design deliberately relies on a minimalist design language, a striking color scheme, and a clear logo system that directly communicates the company's circular economy concept. The focus was on positioning the brand to be independent, recognizable, and future-proof across all applications.
During implementation, a consistent brand system was created – from the logo, typography, and color palette to the imagery and specific applications. Particular attention was paid to maintaining a consistent line across business stationery, workwear, vehicles, and communication materials.
During implementation, a consistent brand system was created – from the logo, typography, and color palette to the imagery and specific applications. Particular attention was paid to maintaining a consistent line across business stationery, workwear, vehicles, and communication materials.
The result is an independent brand that builds trust, clearly communicates values, and unites DRH along with its sub-brands FUREC, SRHG, and DRR under a strong umbrella. Guided by the core principle "Keep it simple. Make it work.", the rebranding combines clarity and functionality into a sustainably solid foundation.
The result is an independent brand that builds trust, clearly communicates values, and unites DRH along with its sub-brands FUREC, SRHG, and DRR under a strong umbrella. Guided by the core principle "Keep it simple. Make it work.", the rebranding combines clarity and functionality into a sustainably solid foundation.
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