NextPercent
NextPercent
NextPercent
NextPercent
Company
Company
NextPercent
NextPercent
Year
Year
2026
/
2026
2026
Services
Services
Corporate Identity
Corporate Identity
About the project
About the project
About the project
NextPercent is a Shopify agency with a clear promise: measurable growth through precise decisions. Growth doesn’t happen in leaps, but percentage point by percentage point—through continuous optimization, data-driven strategies, and stores that truly convert. Webwavers developed a brand identity that embodies exactly this mindset: ambitious, focused, and geared toward progress.
NextPercent is a Shopify agency with a clear promise: measurable growth through precise decisions. Growth doesn’t happen in leaps, but percentage point by percentage point—through continuous optimization, data-driven strategies, and stores that truly convert. Webwavers developed a brand identity that embodies exactly this mindset: ambitious, focused, and geared toward progress.
The brand symbol is derived from the letter “N” while also carrying a subtle reference to the percent sign—not as a graphic element, but as a conceptual idea. Points of tension, directional axes, and geometric construction translate the core promise directly into form: every decision is an incremental gain. The rounded container format anchors the symbol in digital space and makes it consistently effective from app icon to business card.
The brand symbol is derived from the letter “N” while also carrying a subtle reference to the percent sign—not as a graphic element, but as a conceptual idea. Points of tension, directional axes, and geometric construction translate the core promise directly into form: every decision is an incremental gain. The rounded container format anchors the symbol in digital space and makes it consistently effective from app icon to business card.
As the primary typeface, Poppins carries the brand’s energy—clear, modern, and with the necessary presence for strong headlines. Noto Serif complements it as a contrasting typeface, adding depth and elegance to the visual identity without breaking focus. The color palette ranges from rich Deep Green and vibrant tones to light mint shades—a progression that visually reflects what NextPercent promises in content: growth you can see.
As the primary typeface, Poppins carries the brand’s energy—clear, modern, and with the necessary presence for strong headlines. Noto Serif complements it as a contrasting typeface, adding depth and elegance to the visual identity without breaking focus. The color palette ranges from rich Deep Green and vibrant tones to light mint shades—a progression that visually reflects what NextPercent promises in content: growth you can see.
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