Valo28
Valo28
Valo28
Valo28
Company
Company
Fraunhofer Society
Fraunhofer Society
Year
Year
2026
/
2026
2026
Services
Services
Corporate Design
Corporate Design
About the project
About the project
About the project
For VALO28, the existing visual identity was strategically refined and expanded into a holistic brand concept. The existing logo was deliberately retained and serves as the starting point for a clear, structured brand identity that connects research, knowledge transfer, and social impact. The central guiding idea is the path from knowledge to impact—translated into a visual language that makes progression, structure, and value creation visible. The visual identity appears scientifically grounded, calm, and modern, without feeling distant. In this way, VALO28 positions itself as a future-oriented institution that makes research understandable and sustainably translates it into real-world impact.
For VALO28, the existing visual identity was strategically refined and expanded into a holistic brand concept. The existing logo was deliberately retained and serves as the starting point for a clear, structured brand identity that connects research, knowledge transfer, and social impact. The central guiding idea is the path from knowledge to impact—translated into a visual language that makes progression, structure, and value creation visible. The visual identity appears scientifically grounded, calm, and modern, without feeling distant. In this way, VALO28 positions itself as a future-oriented institution that makes research understandable and sustainably translates it into real-world impact.
VALO28’s branding is designed as a modular, consistent system that strengthens and clearly organizes existing brand elements. The logo, typography, gradients, and graphic structures interlock precisely, enabling consistent communication across digital, print, and spatial applications.
VALO28’s branding is designed as a modular, consistent system that strengthens and clearly organizes existing brand elements. The logo, typography, gradients, and graphic structures interlock precisely, enabling consistent communication across digital, print, and spatial applications.
The visual identity helps VALO28 communicate complex content clearly and build trust in research, expertise, and institutional relevance. This creates a brand that not only represents knowledge, but translates it into tangible added value—today and in the future.
The visual identity helps VALO28 communicate complex content clearly and build trust in research, expertise, and institutional relevance. This creates a brand that not only represents knowledge, but translates it into tangible added value—today and in the future.
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