German Brand Award Winner 2026 - Branding for Dualis53
Key takeaways
- A complete brand system was recognized
- The D in the wordmark becomes a character system
- Typography and color create recognition
- The system works from motion to packaging
The award and the system behind it
On June 25, 2026, our branding for the Dualis53 project won the German Brand Award 2026 at the Winner level at the Uber Eats Music Hall in Berlin. The German Brand Award is one of the most important awards for brand management in the German-speaking world.
What was recognized was not a single logo but a complete brand system. The core of the concept is the D in the wordmark. It is not just a letter but a character system: with a few elements like eyes, eyebrows and accessories, it turns into a whole series of figures that convey mood and attitude. Add to that the Bricolage typeface and a palette of five bold colors instead of a single brand color. The system carries from the wordmark through motion and social all the way to the packaging.
What was recognized was not a logo but the logic beneath it. A brand system that carries from the wordmark all the way to the packaging, without every application having to be renegotiated.
More articles
