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Branding

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German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

25.06.2026

25.06.2026

German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

German Brand Award Winner 2026 - Branding for Dualis53

On June 25, 2026, our branding for the Dualis53 project was honored with the German Brand Award 2026 in the Winner category at the Uber Eats Music Hall in Berlin. The German Brand Award is one of the most important accolades for brand management in the German-speaking region.

The award was not given to a single logo, but to a complete brand system. The core of the concept is the D in the wordmark. It is not just a letter, but a character system: with just a few elements such as eyes, brows, and accessories, a whole range of figures is created to convey mood and attitude. This is accompanied by the typeface Bricolage and a palette of five bold colors instead of a single corporate color. The system extends from the wordmark through motion and social, all the way to the packaging.

What was awarded was not a logo, but the logic behind it. A brand system that carries from the wordmark to the packaging, without every application having to be renegotiated.

What was awarded was not a logo, but the logic behind it. A brand system that carries from the wordmark to the packaging, without every application having to be renegotiated.

What was awarded was not a logo, but the logic behind it. A brand system that carries from the wordmark to the packaging, without every application having to be renegotiated.

What was awarded was not a logo, but the logic behind it. A brand system that carries from the wordmark to the packaging, without every application having to be renegotiated.

What was awarded was not a logo, but the logic behind it. A brand system that carries from the wordmark to the packaging, without every application having to be renegotiated.

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